Brand guide

We empower developers to focus on innovation, abstracting away inefficiencies at all levels.

Vector Logo

To give our logo versatility and adaptability, we’ve made it available in 3 different color formats

Rasterised Logo

This version of the logo is created for use on banners, merch artwork and general graphics to show the full potential of the brand and the true personality in its full colours.

The composable logo shapes can be used as separate assets.

Logotype

Typography

Cita Pro Regular

We use Cita pro, a serife typeface with a the elegance of old style fonts and to emphesise the artistry of the brand.

Use for titles and quotes.

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Mukta

Mukta Light is used for the copy because of its readability, font weigh variety and similarities in the visual anatomy of both types as shown with the letter ‘g’ loop shape and and ‘ear’ shape.

Use for sub  and body copy.

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